How Saiyan Electric went from $50K months to $1M months
Saiyan Electric was doing $50K months with no real online presence when we became their marketing partner. We built the whole engine, the website, SEO, Google Ads, Meta, and a dedicated sub-brand, and they now run $1M months. That is 20x growth in monthly revenue, more than 500 estimates booked a month without chasing anyone by phone, and 40x on ad spend.
20x
growth in monthly revenue, $50K to $1M
1,000+
leads per month
40x
return on ad spend
+1,900% growth in monthly revenue
They were doing $50K months when we started. They run $1M months now, off budgets most contractors would call a rounding error, with every dollar matched back to a booked job.
The challenge
When Saiyan Electric came to us, they were a skilled residential and commercial crew competing in one of the most crowded electrical markets in the country, with almost nothing working for them online. There was no real website, no organic visibility, no paid campaigns, and no way to tell which marketing actually produced work. To the homeowners searching for an electrician every day in Downey, they were basically invisible.
The job was never just to run some ads. Saiyan needed a complete growth engine built from the ground up, a site that converts, rankings that compound, paid campaigns that book estimates, and one source of truth tying every dollar to a real booked job. We built it one layer at a time, and each layer made the next one stronger.
What we built
It started with a website they didn't have
When Saiyan came to us, they were a great crew with almost no online presence and no way to compete for the homeowners searching in Downey every day. We started at the foundation and built a fast, conversion-focused website engineered to turn a visitor into a booked estimate. Everything else we built would run through it.
- Custom, mobile-first site built to convert, not just look good
- Clear offers, trust signals, and one-tap calling and booking
- The home base every other channel would funnel into
From invisible to the top of Google
Next we rebuilt their organic footprint with service pages, location pages, and local SEO. Rankings climbed out of the basement and onto page one, and today Saiyan even gets named in ChatGPT when homeowners ask for the best electricians in Downey. This is compounding lead flow they never have to pay for twice.
- Search visibility up 36x since launch
- Page one for the panel, rewire, and EV charger searches that pay
- Cited by name in ChatGPT for "best electricians in Downey"
Capturing demand the moment it happens
With the site converting and organic climbing, we layered on Google Ads to capture the high-intent searches happening right now, the homeowners who need an electrician today. Every campaign was engineered to book an estimate, not just buy a click, and every dollar was tied back to a real job.
- High-intent local search and Local Services Ads
- Built to book estimates, not chase clicks
- Every lead matched to a booked job in TrackPilot
A sub-brand and a funnel that book appointments on autopilot
To scale past a general electrician campaign, we created Free Panel Solutions, a dedicated sub-brand built from scratch to own one high-value offer, panel upgrades and rewires. We paired it with a custom qualifying funnel we designed and built end to end. Cold Meta traffic lands on a quiz that qualifies the homeowner, frames the offer, and lets them self-book an in-person estimate straight onto the sales team's calendar. No callback tag, no chasing. It is the reason Saiyan now runs around ten panel upgrades a day on top of everything else.
- Free Panel Solutions sub-brand, built from the ground up
- A custom quiz funnel that qualifies cold traffic and books the appointment
- 500+ estimates a month, self-booked straight onto the sales calendar
- 40x return on ad spend
- Around 10 panel upgrades a day, on top of their core work
TrackPilot ties the whole engine together
None of this was tracked before us. We wired every channel into TrackPilot, our marketing ROI dashboard, so Saiyan can see exactly which campaigns produce booked jobs and revenue and where to put the next dollar. That is the difference between a vendor renting clicks and a partner who builds the systems, keeps the calendar full, and owns the numbers.
- Every lead matched to a real job and dollar value
- One dashboard across SEO, Google, and Meta
- A clear signal on exactly what to scale next
Before & after
| Metric | Before | After |
|---|---|---|
| Monthly revenue | $50K | $1M |
| Website | None | Built to book estimates |
| Search visibility | Page 5, effectively invisible | Page one, and named by ChatGPT |
| Booked estimates | Chased by phone | 500+ a month, self-booked |
| Lead tracking | No idea what worked | Every lead tied to a job |
The results
20x
growth in monthly revenue, $50K to $1M
500+
estimates booked every month
7,600+
leads captured and attributed
40x
return on ad spend
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