Revenue Goal Calculator
How Many Leads Do You Really Need?
Calculate your lead requirements, see the marketing investment needed, and discover low-cost growth strategies to hit your revenue goals.
Your Goals
Enter your business metrics
$500K$10M
%
Used to calculate sweat equity ROI
Jobs Needed
236
per year
Leads Needed
944
79/month
Marketing Spend
$142K
7.1% of revenue
Expected ROI
1312%
return on ad spend
The Math Breakdown
Revenue to Leads
Revenue Goal$2,000,000
÷ Avg Job Value$8,500
= Jobs Needed236 jobs
÷ Close Rate (25%)944 leads
Lead Costs (HVAC)
Cost Per Lead Range$100 - $200
Min Annual Spend$94,400
Max Annual Spend$188,800
Monthly Budget$11,800/mo
Paid Marketing Channels
Expected CPL ranges for your industry. Mix channels for best results.
Google Ads (PPC)
Immediate leads from search. High intent, higher cost.
CPL Range
$80 - $240
Time to Results
1-2 weeks
Local Service Ads (LSA)
Google-verified leads. Pay per lead, not click.
CPL Range
$70 - $180
Time to Results
2-4 weeks
SEO & Content
Lowest long-term CPL. Compounds over time.
CPL Range
$30 - $100
Time to Results
4-6 months
Facebook/Meta Ads
Great for awareness and retargeting campaigns.
CPL Range
$60 - $170
Time to Results
2-4 weeks
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